AC x Ballaholic
CLIENT | ASPHALT CHRONICLES & BALLAHOLIC
Asphalt Chronicles x Ballaholic – A friendship developed through playground basketball and a passion for photography. This capsule collection pays homage to a 10+ years relationship born and nurtured on countless outdoor runs in Tokyo, Paris, NYC, and beyond. Inspired by the game's global culture and the craft of photography, both brands celebrated their unique connection across a limited set of lifestyle and performance items. Collaborating with Kevin Couliau and Ballaholic, together we developed a graphic language for the collection that connected the game of basketball, photography, told the story of their longstanding relationship, while staying true to both brands.
Photography: Ballaholic, Kevin Couliau