Coach

Casey COY

Led by head coach Dwane Casey, the 2017/18 Toronto Raptors set various records including a franchise best 59-win season. To campaign for Coach Casey to win the Coach of the Year (COY) Award, we developed an informative piece that reflected Coach Casey's personality. Inspired by vintage postcards, the concept highlighted key milestones that the Raptors had achieved. Testimonials from around the league and personalized handwritten notes were sent to media voters who Dwane has built relationships with throughout his years in the NBA. 

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Illustration: Cam Miller