Giants of Africa 2017
Concept & Development | Direction & Design | Brand Identity | Experiential | Apparel & Objects | Packaging
The fourth annual Giant of Africa event celebrated the life of the late former South African president Nelson Mandela. The event began with a breakfast reception, followed by a basketball camp for underprivileged youth. Inspired by the art of the Ndebele Tribe in South Africa, the vibrant colours and design elements represent positivity, a celebration of African culture and the vibrancy of the stories that were shared throughout the day.
The fourth annual Giant of Africa event celebrated the life of the late former South African president Nelson Mandela. The event began with a breakfast reception, followed by a basketball camp for underprivileged youth. Inspired by the art of the Ndebele Tribe in South Africa, the vibrant colours and design elements represent positivity, a celebration of African culture and the vibrancy of the stories that were shared throughout the day.