Giants of Africa
Concept & Development | Brand Identity | Direction & Design | Apparel & Objects
Founded in 2003 by current Toronto Raptors President Masai Ujiri, Giants of Africa is a non-profit organization that uses basketball as a tool to enrich the lives of the youth of Africa. For 15 years, the organization has held camps across the continent of Africa. The branding is raw, yet very powerful to reflect the potential of the youth that participate at camps.
Founded in 2003 by current Toronto Raptors President Masai Ujiri, Giants of Africa is a non-profit organization that uses basketball as a tool to enrich the lives of the youth of Africa. For 15 years, the organization has held camps across the continent of Africa. The branding is raw, yet very powerful to reflect the potential of the youth that participate at camps.
