Giants of Africa is a film that tells the story of a movement that began in 2003. At the core of this film is the notion of using basketball as a tool to create lasting change and empowering others to dream big, while continuing to grow the game in Africa. Branding, posters, film graphics and screening events were all part of the overall package. Collateral for the sneak preview and press kit included: booklets about the filmmakers and characters, USB bracelet with trailer, program, tickets, popcorn bags and more.