Key to the OVO Athletic Centre
Concept & Development | Direction & Design | Packaging | Object
Since 2013, Drake has made his mark on the Toronto Raptors and the city as the team's Global Ambassador. On March 14, 2019, the Toronto Raptors announced another partnership with Drake and OVO with a new naming rights deal that renamed the Toronto Raptors Training Centre to the OVO Athletic Centre. As part of this announcement, President of the Toronto Raptors, Masai Ujiri visited Drake on Tour in the UK to present to him a custom gold plated key that was handcrafted by a local Toronto jeweler. In collaboration with MLSE, the one-of-a-kind key tells the story of Drake, the city of Toronto and the Raptors. The key was in-cased in a kit that contained the classic black and gold colours of the OVO brand.
Since 2013, Drake has made his mark on the Toronto Raptors and the city as the team's Global Ambassador. On March 14, 2019, the Toronto Raptors announced another partnership with Drake and OVO with a new naming rights deal that renamed the Toronto Raptors Training Centre to the OVO Athletic Centre. As part of this announcement, President of the Toronto Raptors, Masai Ujiri visited Drake on Tour in the UK to present to him a custom gold plated key that was handcrafted by a local Toronto jeweler. In collaboration with MLSE, the one-of-a-kind key tells the story of Drake, the city of Toronto and the Raptors. The key was in-cased in a kit that contained the classic black and gold colours of the OVO brand.