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Mumford & Sons Delta

Concept & Development  |  Direction & Design  |  Objects  |  Packaging

Delta, the latest album from Mumford and Sons, is deep rooted with personal experiences from the band members. In Greek, Delta means the number 4 and also is the code word representing the letter D. The overall theme of the album is based off of four D's: Drugs, Depression, Death and Divorce. With this in mind, we wanted to create a gift that represented all of this in one kit. Bowties are known to carry a lot of personality and can say a lot about an individual. The custom laser-etched kit contains a set of 4 custom wooden bowties with each representing a song from the album. Each bowtie takes you on a journey that tells a visual story of each of the four D's through metaphors and symbolism.

Delta, the latest album from Mumford and Sons, is deep rooted with personal experiences from the band members. In Greek, Delta means the number 4 and also is the code word representing the letter D. The overall theme of the album is based off of four D's: Drugs, Depression, Death and Divorce. With this in mind, we wanted to create a gift that represented all of this in one kit. Bowties are known to carry a lot of personality and can say a lot about an individual. The custom laser-etched kit contains a set of 4 custom wooden bowties with each representing a song from the album. Each bowtie takes you on a journey that tells a visual story of each of the four D's through metaphors and symbolism.

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