Mumford & Sons
CLIENT | MAPLE LEAF SPORTS + ENTERTAINMENT
Delta, the latest album from Mumford and Sons, is deep rooted with personal experiences from the band members. In Greek, Delta means the number 4 and also is the code word representing the letter D. The overall theme of the album is based off of four D's: Drugs, Depression, Death and Divorce. With this in mind, we wanted to create a gift that represented all of this in one kit. Bowties are known to carry a lot of personality and can say a lot about an individual. The custom laser-etched kit contains a set of 4 custom wooden bowties with each representing a song from the album. Each bowtie takes you on a journey that tells a visual story of each of the four D's through metaphors and symbolism.
Illustrator: Cam Miller