Oji Seichi
Concept & Development | Brand Identity | Direction & Design | Experiential | Apparel & Objects | Packaging
Oji Seichi is a ramen shop located in East Chinatown, Toronto. The branding represents the intersection between the family’s Japanese Canadian roots, pop culture and community. The brand identity is influenced by vintage Japanese baseball uniforms. The brand’s playfulness is showcased in the wall mural, sake label and merchandise.
Oji Seichi is a ramen shop located in East Chinatown, Toronto. The branding represents the intersection between the family’s Japanese Canadian roots, pop culture and community. The brand identity is influenced by vintage Japanese baseball uniforms. The brand’s playfulness is showcased in the wall mural, sake label and merchandise.
