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PUMA Hoops x

The Kickback

CLIENT  |  THE KICKBACK

On December 29th, 2018, PUMA Hoops x The Kickback held an uplifting event for inner city kids from Regent Park that instilled the importance of harmony and teamwork within the community. Peace on Earth, the name of PUMA's latest sneaker drop powered by PUMA's #REFORM Platform, the tournament's mission was to turn good intentions into positive action. This newspaper was created to document the event, communicate the impact that this initiative had with the community and to provide a leave behind piece for stakeholders involved in the event.