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Trajectoire x Asphalt Chronicles

Direction & Design  |  Experiential

Trajectoire is where art, design and culture come together for a basketball exhibition that includes 23 artists from various disciplines in Paris, France. Basketball is more than a game, it’s a passion gathering a variety of people from different cultures and backgrounds. Titled "Timeout", Kevin Couliau's photo exhibition at Trajectoire focuses on Hong Kong basketball and culture. Through photography, he aims to tell the story of the contrast between calm and chaos and the relationship between architectural sky rises with the game of basketball.

Asphalt Chronicles x Ballaholic – A friendship developed through playground basketball and a passion for photography. This capsule collection pays homage to a 10+ years relationship born and nurtured on countless outdoor runs in Tokyo, Paris, NYC, and beyond. Inspired by the game's global culture and the craft of photography, both brands celebrated their unique connection across a limited set of lifestyle and performance items. Collaborating with Kevin Couliau and Ballaholic, together we developed a graphic language for the collection that connected the game of basketball, photography, told the story of their longstanding relationship, while staying true to both brands.

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